When Should You Sell an Investment?

Selling an investment can be more difficult than buying one for many investors. When you buy an investment, you obviously have high hopes for how well that investment will perform. Unfortunately, it's unlikely that every investment will meet your expectations. In that situation, holding on to your investment essentially means that you are not putting that money to its best use. Here's a brief look at some of the signs that may indicate it is time to sell.

Changes in Investment Value

Experienced investors often establish a specific price target for an investment at the time they buy it. They also establish just how much of a decline from their purchase price they are willing to accept. If the security hits one of these two numbers, they sell. You may benefit from doing something similar. Decide on a percentage gain that you want from a particular investment and sell when it hits your target. Likewise, determine how much of a decline in the price of a security you are willing to accept and sell when the price falls to that target number.

An Investment's Underperformance

You may opt to buy a specific investment because you have certain expectations for that investment. For example, you may buy stock in a company that you believe has a technology that is superior to anything currently available and has enormous potential for future profits. Or, you may buy a mutual fund* with a track record of strong long-term returns that you are optimistic will continue.** Short-term fluctuations in price are normal in investing. However, if you own stock in a company that loses money year after year or own shares of a mutual fund that consistently underperforms its benchmark index, selling may be the wiser option.

A Shift in Your Risk Tolerance

Your ability to handle the potential for losing some or all of your money in an investment is known as your risk tolerance and influences the types of investments you buy. You may find that, at some point, the risk level of an investment you own no longer matches your risk tolerance. It could also happen that your risk tolerance changes when, for example, you move closer to retirement. You may choose to sell an investment so that the asset allocation you have is more in line with your current situation.***

You Identify a Need to Rebalance Your Portfolio

Your investment portfolio may become unbalanced over time as some asset classes outperform other asset classes. When it gets to the point when one asset type comprises a larger or smaller percentage of your portfolio than you intended when first devising a suitable asset allocation, then you may consider selling some investments to rebalance your portfolio.

Determining when the time has come to sell an investment can be a tough decision. Emotions, fear of missing out, and other factors can cloud your judgement. That's why the input of an experienced, objective financial professional can be so helpful in making investment decisions.

*You should consider the fund's investment objectives, charges, expenses, and risks carefully before you invest. The fund's prospectus, which can be obtained from your financial representative, contains this and other information about the fund. Read the prospectus carefully before you invest or send money. Shares, when redeemed, may be worth more or less than their original cost.

**Past performance does not guarantee future results.

***Asset allocation does not guarantee a profit or protect against loss.